Steve Woodruff, also known as the King of Clarity, joined us in February for our SOWBO networking workshop in Franklin, TN. Steve spoke all about his Memory Dart technique and why it’s more effective than passing out business cards.
In a time when most of us don’t want to be pigeon-holed, Steve encourages business owners to set themselves apart by being pigeon-holed. If you don’t find a way to stand out fast, you risk being seen as “just another _________”.
Many business owners face two main challenges
Challenge # 1 – How do we stand out?
Challenge #2 – How do we break through the noise?
If you want to be referral ready, you need to break through to your target audience, or as Steve described, the Reticular Activating System in the brain! The RAS is constantly looking for something new, interesting and surprising. This is where a memory hook comes in action.
The Memory Hook and Memory Dart
A memory hook allows you to align your brand and business with something that is already in existence. Using a memory hook helps people remember who you are and what you do, because you’ve broken through the noise. A statement like “We’re the Mercedes of marketing” immediately conveys that you’re the best at what you do because you’ve hooked your brand onto a well known brand.
People want to know what’s in it for them. If you can get to the point quickly by sharing a clear, simple, and succinct message, you’ll be remembered! That’s where the memory dart technique comes in. A memory dart is a 1 sentence way of sharing your story. Your memory dart and hook go hand in hand when your dart hangs something into existence with a hook.
Things to Consider when Crafting Your Story
When creating your Memory Dart, you’ll want to reference your story.
Evolution Story: How did you start? How did you get here? What were some of the shifts?
Success Story: The accomplishments when you were in “the zone” and produced amazing results. Your success story should show your true DNA and passion.
How I Feel Story: This story demonstrates an inward reaction. Sharing how you feel or felt can invoke emotions.
Other Questions to Ask: What value do you offer? What emotions can you invoke? What makes you special?
We can’t wait to see how you use Steve’s memory dart technique to craft your own pitch to use the next time you network!