How would you answer this question: When it comes to making a content plan, I feel ______ ? Overwhelmed? Stressed? Uncomfortable? Energized? We know that content is important to our business, but it can really be A LOT. It’s like a jungle—layered, messy, and beautiful. But, it is helpful (and important) to make a plan…

Today we are excited to feature Kate Hejde, founder of Dear Kate Brand Strategy and SOWBO member! Dear Kate Brand Strategy offers brand strategy, website coaching and design, and Showit templates for creative entrepreneurs with something to say. She helps her clients find their dream clients while being able to focus on the work they…

We can agree that customer loyalty flows from good customer service, right? Experts tell us that elements like great communication, easy processes, price transparency, and a positive team environment are the foundation of good customer service. Today, let’s go deeper and talk about how creating memorable experiences ensures customer loyalty to your small business. Memorable…

SOWBO’s membership gathered this month for a training session with Monica Snyder entitled “Lead Magnets that Covert.” The purpose of this session was to help SOWBO’s entrepreneurs and small business owners build lead magnets that strengthen relationships and generate revenue. Monica Snyder is the founder of Birdsong.co with a proven track record of growing businesses…

Community is the secret to success and here are ten reasons why.

What is your highest performing lead source? That is, which lead sources are the easiest for you to close or have the highest closing ratio? Did “referrals” come to mind? Yes, referrals tend to be the highest performing lead source because the vetting has already been done for you—usually by a previous client or vendor.…

Cue the confetti and champagne sprays y’all!!! 🎉🎉🎉 We have launched the new SOWBO website and it’s GORGEOUS! See the beautiful gal in the pink dress? That’s our website developer, Makena! Trust me… you want to know & follow her. For now, keep reading to find out WHY we made such a drastic change this…

If your free Facebook Group is dead… then you need to bookmark this article NOW. The facts are that Facebook groups remain relevant and effective to attracting new clients and increasing engagement among existing clients. Groups are a great tool to reach your ideal audience, test new ideas, and gather information before making big decisions.…

Who is your ideal customer?  No doubt when you were in the early stages of developing your business you spent a lot of time on your ideal customer profile. Who would benefit most from your product or services? What are their needs? Biggest pain points? What value would you provide them? Is your ideal customer…

Maybe you’ve seen small boxes on the wall or counter at a local business? Once, phone calls to a customer service line or one of these comment card boxes were the primary way businesses received feedback from customers.  As our online world continues to expand, customer reviews are easier to publish and growing in importance.…